At Jaak, we are thrilled to be a part of Dukan’s bakery relaunch project, Our team worked closely with Dukan to bring their vision of neighborhood-centric, fresh offerings to life. Focused on reinforcing Dukan’s commitment to delivering quality products, we developed a vibrant branding strategy for their first bakery at the Hamra District in Jeddah.
Our role extended from designing a warm and inviting logo to crafting an appealing tagline, “Fresh for our neighbor” (طازج لجارنا), all aimed at enhancing the customer experience from day one.
Dukan’s commitment to staying close to their customers—bringing not only the best offers but also fresh, in-house baked goods—has been truly inspiring. As their branding partner, we contributed to the launch of their first in-store bakery at Hamra District in Jeddah, crafting an identity that echoes freshness, warmth, and a neighborhood-friendly feel.
Our design approach centered on creating a vibrant and appealing visual presence, infused with rich, baked hues that immediately connect with customers. The new logo, specially designed for Dukan’s bakery products, and the tagline “Fresh for our neighbor” (طازج لجارنا) resonate with the community-oriented values. This concept, combined with appealing in-store displays, created a welcoming atmosphere that has drawn in customers from day one.
Seeing Dukan’s bakery section become an instant hit fills us with pride, as we witness the positive impact of our design and strategy unfold. Being part of this success story is a testament to the power of thoughtful branding.
At Jaak, we are excited to continue building on this relationship and look forward to shaping more success stories for Dukan and our other clients. Day by day, our journey together grows stronger, and we are honored to contribute to Dukan’s vision of bringing freshness to their neighborhoods.
